NODWIN Gaming, an authoritative figure in gaming and esports media, has joined forces with the Global Esports Federation (GEF) to serve as the Portfolio Management Company (PMC) for pivotal developing nations in Central and South Asia, Africa, the Middle East, and Southeast Asia.
NODWIN Gaming harnesses its expert knowledge and influential position in emerging markets worldwide to propel the global growth of gaming and esports. This alliance signifies a crucial stride towards this objective.
The GEF links together a dynamic esports ecosystem, along with a diverse nexus of global influence partners and complementary businesses. Since its inception in 2019, the GEF now encompasses over 155 member federations, reaching out to billions of athletes, players, and fans universally.
Resolutely dedicated to its mission and cosmopolitan principles, the GEF has matured into an authentic ambassador for the esports fraternity, bolstering the sector’s legitimacy and standing globally. Furthermore, the GEF plays a pivotal role in the advancement of budding technology, user experiences, fan experiences, and brand experiences that foster gaming advancement, ensuring long-term growth for esports, and spawning infinite possibilities that resonate with the world’s hyper-connected youth.
NODWIN Gaming has successfully secured exclusive rights to cultivate and promote GEF-authorized esports events in over 20 countries. These include India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and all of Africa. This achievement results from the company’s tactical collaborations with prominent industry entities and its history of executing gaming events and lifestyle festivals.
As a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events around the world, laying the groundwork for synergistic associations between the company’s branches and significant partners. NODWIN Gaming’s recent acquisition of Turkey-based Ninja Gaming positions the company for expansion into Turkey, the Middle East, and North Africa. Meanwhile, its Singapore-based experiential marketing powerhouse Branded focuses on the Asia-Pacific territory.
Thanks to its equity investment in Freaks 4U Gaming, a leading full-service gaming and esports agency located in Germany, NODWIN Gaming will gain access to the agency’s European, endemic, and non-endemic networks, which may unveil opportunities for propagating GEF-licensed events in non-exclusive regions.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, expressed, “The realm of esports is transforming into a bona fide global celebration of esports titles universally. GEF truly embodies the collective hopes and ambitions of the developing world markets that NODWIN seeks to nurture. We confidently anticipate that our partnership with GEF will deliver premier esports opportunities to the youth of the emerging world.”
Mario Cilenti, Chief Operating Officer at GEF, noted, “We are delighted to welcome NODWIN Gaming as our Portfolio Management Company committed to the South Asia, Central Asia, and Africa markets. Their prowess and extensive expertise make them the perfect partners to promote the Global Esports Federation’s vision and deepen our connection with esports communities across high-growth regions.”