Krü Esports has welcomed international football icon Lionel Messi as a co-owner, the organization confirmed on Tuesday.
Krü’s founder and owner, the renowned Argentine football player Sergio Leonel Agüero, revealed in a video that Messi has joined the organization as a co-owner.
“Ok, let’s play,” affirms Messi at the video’s conclusion, which skyrocketed to over 10 million views in under four hours.
Messi is now officially listed as a co-owner on Krü Esports’ Instagram page. Messi and Agüero, both Argentine football professionals, now share a new bond through their joint venture in Krü.
“I’m thrilled to be teaming up with Leo in this new endeavor and to take on fresh challenges,” Agüero shared with Esports Illustrated. “It’s a privilege to have him on board at Krü. He’s universally recognized as the greatest footballer ever and besides, he’s an old friend. He’s a role model to all and will surely be a valuable contributor to the entire scene.”
Agüero established Krü Esports in 2020. The organization, which is presently endorsed by Visa, boasts esports teams for Riot Games’ shooter Valorant and Epic Games’ car soccer game Rocket League, along with a selection of content creators.
Messi — the 2022 FIFA World Cup winner — is the latest addition to a growing list of football luminaries who have ventured into the esports domain. David Beckham, Virgil Van Dijk, Casemiro, David De Gea, and Jesse Lingard are among the others who have either been actively involved or have initiated their own esports organizations.
Edited by Andrew Hayward