Toyota Motor Asia Pacific Renews Partnerships With Dentsu Singapore and ONE Esports

Toyota Motor Asia Pacific (TMAP) has extended its partnership with Dentsu Singapore and ONE Esports, a subsidiary of Group ONE Holdings (ONE), for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’.

The third edition of the competition is scheduled to take place on 9 October 2022.

The competition will span seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.

Per the release:

Under the continued partnership, Dentsu Singapore and ONE Esports will work with TMAP to run the regional sim racing competition in “Gran Turismo 7” for Playstation. This includes video content production, such as competition highlights, player interviews, and more, as well as a series of articles covering the competition in localized languages to be published on ONE Esports’ website, The competition will be broadcasted across its digital channels, including Facebook, Twitch, and YouTube.

Prema Techinamurthi, Managing Director, Dentsu Creative Singapore, commented, “It’s been three incredible years of delivering such an exhilarating e-Motorsport tournament with TMAP and ONE Esports. As lead incumbent agency for TGR GT Cup ASIA, we are grateful for the opportunity to bring our gaming and esports capabilities to this expanding franchise, now known for its immersive brand experience that makes motorsports more accessible and enjoyable for its growing and passionate community of younger, digital audience.”

“ONE Esports is honoured to host this iconic event for the third year, and we appreciate the partnership with TMAP over the years. We look forward to putting together yet another spectacular TGR GT Cup ASIA to grow its racing franchise,” said Carlos Alimurung, CEO of ONE Esports. “This partnership underscores our commitment to deliver a thrilling and unique esports racing experience to the growing community of passionate car enthusiasts and sim racing fans around the world.”

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