Jake Paul: “Don’t call me an influencer”

It says a lot about the current state of boxing that Jake Paul, the sport’s controversial figure, is starting to sound like the voice of reason. With ongoing disputes over performance-enhancing drugs, the failure to make the biggest fights, and the rise of unlicensed boxing on a major platform, Paul is no longer seen as the problem child. In truth, his origin story is not much different from the thousands of others in boxing history. He stumbled upon boxing during a crossroads in his life and found purpose in the sport. Boxing gave him routine and discipline, which changed the course of his life.

Despite claims that he is using boxing as a vehicle for more fame and fortune, Paul insists he is no different from anyone else who laces up gloves. He has rubbed many in the boxing world the wrong way, but believes that his loud and arrogant persona is necessary to draw attention to the sport and attract casual fans. Paul, his brother Logan, and other YouTube megastars are the most successful marketeers of this generation, easily generating interest in their low-level fights.

Paul currently has a record of 6-1 (4) in a career that started in January 2020. His first fight against an actual boxer did not happen until three years later and resulted in his only defeat. Nevertheless, he maintains that the loss taught him more about himself than any other moment in his life. He expresses a newfound hunger and motivation to remain in the sport even longer than he originally thought.

Paul’s next fight is against MMA icon Nate Diaz, and their collision may generate more money than any other fight outside of Canelo or the heavyweight division. Nevertheless, Paul acknowledges that not all “influencer boxing” is respected or credible. He criticizes the “circus spectacle” of unlicensed boxing under the guise of “Misfits” and emphasizes the importance of respecting the sport of boxing by fighting proper rounds and undergoing proper training.



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