Posted on: July 17, 2023, 3:28 a.m. ET
Authored by Anthony O. Goriainoff
On Monday, Guild eSports announced a partnership with Pixels AI, focusing on digital advertising and video distribution.
According to the U.K. based e-sports firm, the initial contract, spanning one-year, will have the ad revenue, a byproduct of their collaboration, shared between Guild eSports and Pixels AI, as per respective publishing deals.
Written by Anthony O. Goriainoff
A recent announcement by Guild eSports reveals the signing of a digital advertising and video distribution deal with Pixels AI.
As part of the deal, lasting a term of one year, both Guild eSports and Pixels AI will equally participate in any advertising profit leveraged from the partnership, as per standard publishing contracts.
According to a statement by Guild eSports, this partnership enables it to leverage the AI-driven video platform of Pixels to generate fresh advertising revenue from its proprietary video content.
Cheif Executive Jasmine Skee states, “This collaborative venture will position Guild’s exclusive gaming content and brand at the forefront of the digital landscape, targeting active audiences. It not only enhances our current content advertising approach providing a wider reach and frequency but also aids in communication with gamers beyond traditional social and streaming platforms, crucial for our expansion.”
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