PGA Tour in deal talks with Endeavor, Fenway Sports, source says

Trading information and logo for Endeavor Group Holdings, Inc. is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., May 10, 2023. REUTERS/Brendan McDermid/File Photo Acquire Licensing Rights

Sept 28 (Reuters) – Endeavor Group (EDR.N) and Boston Red Sox owner Fenway Sports Group have expressed interest in investing in the PGA Tour, according to a source familiar with the negotiations.

Any potential transaction would rival PGA’s deal with Saudi Arabia’s Public Investment Fund (PIF). First unveiled in June, the deal has divided the golfing world and irked some U.S. lawmakers.

After a very public war of words, PGA, DP World Tour and Saudi-backed LIV Golf circuit in June announced a shocking agreement to merge and form one unified commercial entity.

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