22Bet Kenya organized the boxing sponsorship project at Charter Hall in Nairobi on May 13. It became a huge event for fans and online sports betting enthusiasts.
The MAYDAY FIGHT NIGHT, set up by 22Bet Kenya, was a bold nationwide marketing and sports project to increase brand awareness, encourage loyal fans, and attract new customers.
The project was a special joint sponsorship program by us and Solid Rock Promotions. Seven fights in various weight categories, from Bantamweight to Heavyweight, featured the best national boxers that night. The event’s centerpiece was the Heavyweight fight with Kenya’s Morris Okola, current national title holder, defeating Yannick of the Democratic Republic of Congo.
Our mission was to showcase our commitment to supporting Kenya’s boxing and other sports. The night was held at one of Nairobi’s best sports venues; it enjoyed tremendous success, judging by the cheering crowd of more than 250 people. Kenya Professional Boxing Association chairman Mr. Rueben Ndolo and Solid Rock Promotions CEO Mike Odongo, coaches and other local boxing community figures attended the event.
Mr. Odongo said: ‘’We’re proud of the success of this event and believe in the future of boxing in Kenya. I hope it will inspire more young people to take up boxing.”
The event was streamed on our Facebook channel, as well as other social media, including Instagram and TikTok.
This sponsorship initiative showed our commitment to supporting sports talents nationwide and strengthening ties with the local boxing community. The event is more than just one bright boxing night. It has the potential to develop boxing programs, support fight clubs, and outreach local communities.
There is always a space for improvement, such as interactive fan engagement. It may include live polls, fan contests, and other activities, like autograph sessions, to help launch future projects by 22Bet Kenya. If you’d like to be more aware of 22Bet’s special events, be sure to subscribe to our African community channels, which we’ve highlighted here.