On Wednesday, the Kansas City Chiefs and FOX Sports Mexico jointly announced a multi-year partnership agreement that makes FOX Sports Mexico a Broadcast Partner of the Kansas City Chiefs in Mexico.
The agreement provides FOX Sports Mexico the ability to exclusively broadcast all three Kansas City Chiefs preseason games. In addition, Chiefs preseason games will also be available streaming on the FOX Sports MX App. FOX Sports Mexico also gains non-exclusive rights to broadcast The Franchise presented by GEHA – the club’s self-produced, long-form, behind-the-scenes content series – throughout the season in Mexico. Episodes will be released at regular intervals throughout the regular season.
“American football has long been a very popular sport in Mexico, and our brand has continued to see steady growth among fans as we continue to capitalize on our NFL marketing rights there,” Chiefs President Mark Donovan said. “We had a great experience playing in Mexico City in 2019, and partnering with FOX Sports Mexico to have our preseason games and content on the air and streaming in-market will help us engage our great fans in Mexico and further build the profile of Chiefs Kingdom internationally.”
“With this strategic partnership, the Kansas City Chiefs join FOX Sports and strengthen our content offer with top sporting events that the audience expects from us. Currently we also are the official Pay TV network of the Arizona Cardinals and the San Francisco 49ers. By doing this, we reassure our leadership in the coverage of the NFL in the national media,” said Andrea Pérez García-Escudero, General Manager of FOX Sports Mexico.
The Chiefs were originally awarded International Home Marketing Area (IHMA) rights for Mexico and Germany in December 2021 as part of the NFL’s Global Markets Program. In April 2023, the NFL awarded the Chiefs expanded International Home Marketing Area rights for Austria and Switzerland as well.
The Chiefs and the Hunt family have been involved in numerous international initiatives over the past three decades, investing in growing the game and its fanbase globally and helping showcase the best of the sport on the international stage. In addition to regular season international contests in London (2015) and Mexico City (2019), the club has participated in four American Bowl preseason games – Berlin, West Germany (1990), Tokyo, Japan (1994 and 1998) and Monterrey, Mexico (1996).
Chairman and CEO Clark Hunt has long been a leader on the league’s international efforts. Hunt sits on the NFL’s International Committee and served as the committee’s Chairman from 2011-18. During his time as Chairman, Hunt was a strong advocate for expanding the league’s international efforts and the NFL’s footprint overseas. The league has now hosted 38 regular season games across the United Kingdom, Mexico and Germany, with every NFL team playing at least once internationally since 2011.
FOX Sports Mexico is the leading multi-platform brand in the Mexican territory, operating the pay TV channels FOX Sports, FOX Sports 2, FOX Sports 3 and FOX Sports Premium with a reach of more than fifteen million homes in Mexico. Through its portfolio, FOX Sports México offers sports entertainment 24 hours a day, 365 days a year, including live and exclusive events, sports news, talk shows, entertainment and other original content. In terms of sports rights, FOX Sports broadcasts matches from Liga MX, Liga MX Femenil, Expansión MX, CONCACAF Champions League, UEFA Europa League, UEFA Europa Conference League, NFL, MLB, LMB, boxing shows, UFC, Budo Sento Championship, WWE, Invicta FC, Formula 1®, and NASCAR, among its most outstanding programming. The contents of FOX Sports Mexico are available digitally through the FOX Sports App and at www.foxsports.com.mx.