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Vivo’s sub-brand, iQOO, has been selected as the official Esports Gaming Phones for the esports events during the Games.
Updated Jun 28, 2023 | 05:45 PM IST
The 19th Asian Games will be held in Hangzhou, China, from September 23, 2023 to October 8, 2023, bringing together 45 participating countries and regions. As the continent’s largest multi-sport event, the Hangzhou Asian Games celebrate unity and camaraderie through sports across Asia.
“We are greatly looking forward to partnering with Vivo on the occasion of the 100-day countdown to Hangzhou Asian Games. We believe that together with Vivo’s extensive experience in sports event cooperation and its commitment to meeting users’ needs with innovative technology products, we can effectively make strong connection with people and promote this event together,” said Mao Genhong, during the signing ceremony.
To commemorate the official partnership with Hangzhou Asian Games, Jia Jingdong, Vice President of Branding at Vivo, presented two latest models which are soon to be launched in Chinese domestic market, Vivo X90s and iQOO 11S, to HAGOC.
“The 19th Asian Games showcases the cultural and sporting charm of Hangzhou to Asia and the whole world,” said Jia Jingdong. “As the Games’ Official Exclusive Supplier of Mobile Phones and Official Esports Gaming Phones, Vivo and iQOO will bring professional imaging technology and ultimate esports experience, helping promote the unity of sports and celebrating this grand occasion.”
As a leading global technology brand, Vivo brand has always been driven by its vision of creating “technology for a better world”. Its partnership with the Hangzhou Asian Games showcases how the power of technology elevates the sporting experience to new heights.
Over the years, Vivo brand has also collaborated with other prestigious sporting events such as the Sudirman Cup, NBA, FIFA World Cup TM, and the UEFA EURO, gaining further recognition from a growing global audience.