As part of the deal, Revenant Esports’ creators and esports roster will don the exclusive kits produced by Puma. The two brands will leverage this association to make their presence felt among the esports community in India.
“Puma is one of the most successful sports brands in the world and it makes us extremely proud to be the first esports team in India to be associated with them,” said Rohit Jagasia, founder & CEO, Revenant Esports. “This partnership is a step in the right direction for Revenant Esports and a testament to our aim of enriching the experience of the esports community and our fans.”
He added that esports merchandise has become an integral part of the industry in the last few years and seeing athletes, creators, fans wear the apparel produced by one of the world’s best is a privilege. “Together we hope to achieve immense success in the coming years and capitalise on the growing esports culture in the country,” said Jagasia.
Puma, the leading sports brand in India, has partnered with numerous international esports organisations, but this is its first such deal in the Indian esports market.
“We are extremely excited to associate with Revenant Esports as their official kit partner and become the first leading sportswear brand in the country to enter the deeply engaging space of esports,” said Vishal Gupta, executive director – Retail, puma India. “India is one of the biggest markets for the video gaming community and competitive esports is immensely influencing our youth across tiers. Esports getting incorporated as a medal sport into the Asian Games next year is evidence of its huge popularity and potential today. As a brand, Puma strongly supports influences on youth culture such as sports, fitness, art, cinema, music and now new age sports i.e. esports.”
He said that with this association, Puma and Revenant will leverage each other’s audience base and wide reach to connect with esports athletes in the country and penetrate deeper into the market.
According to the recent FICCI-EY report, around 100 brands have invested in Indian esports this year, compared to 72 in 2021. Like traditional sports, esports merchandise is a crucial component that fuels the growth of an esports organisation by spreading brand awareness and building loyalty among their passionate set of fans.