NAIROBI, KENYA 5h APRIL, 2023 – Today, at a press briefing held in Nairobi, leading online sports betting company 22Bet announced the appointment of Kenyan rapper Khaligraph Jones as their new brand ambassador.
The announcement marks the beginning of a new partnership between 22Bet and the award-winning artist, who is widely recognized as one of the most talented and influential musicians in Kenya. Khaligraph Jones, whose real name is Brian Ouko Robert, has been a major force in the Kenyan music scene for over a decade, and has won numerous awards for his work, including the coveted Soundcity MVP Award for Best Hip Hop in Africa in 2020.
Speaking at the press briefing, Khaligraph Jones expressed his excitement at being named the new brand ambassador for 22Bet, saying, “I am thrilled to be partnering with 22Bet, a company that has established itself as a leading player in the sports betting industry. As an artist, I am always looking for new and exciting ways to connect with my fans, and I believe that this partnership will enable me to do just that. I look forward to working with 22Bet to create engaging and innovative content that will resonate with our audiences.”
For its part, 22Bet emphasised the importance of the partnership with Khaligraph Jones, saying that the rapper’s popularity and influence in Kenya and beyond made him an ideal choice as their new brand ambassador. “We are delighted to welcome Khaligraph Jones to the 22Bet family,” said a spokesperson for the company. “As a brand, we are committed to working with the best and most talented individuals in all areas of our business, and we believe that Khaligraph Jones is the perfect partner to help us connect with our customers and fans in new and exciting ways.”
The partnership between 22Bet and Khaligraph Jones is expected to lead to a number of exciting new initiatives, including social media campaigns, live events, and exclusive content for 22Bet customers. With Khaligraph Jones on board as their new brand ambassador, 22Bet is looking forward to continuing to grow its brand and connect with its customers in Kenya and beyond.
About 22Bet
22Bet is one of the most popular sportsbook and casino sites across the world, especially in Kenya and Africa in general. The brand offers a variety of pre-match and live betting lines for the most popular football leagues around the world, as well as regional tournaments. It also focuses on other sports such as basketball, rugby and eSports, to name a few.
22Bet has significantly increased its presence in the African region. Khaligraph joins the 22Bet family of ambassadors that already includes the legendary Togolese footballer Emmanuel Adebayor, as well as Brazilian star Julio César among others. With its increased focus on responsible gaming, 22Bet has launched several charity events, the most recent being held in the vulnerable communities of Nairobi.
22Bet continues to expand their presence in Kenya, while maintaining and upgrading their leading sports betting website.
About Khaligraph Jones
Khaligraph Jones, is a Kenyan hip-hop artist and one of the biggest names in African music. He is one of the most influential artists in Kenya and across Africa. His singles have been streamed millions of times on digital platforms, and his music videos have also been viewed millions of times online. Khaligraph Jones stands out for his sharp and witty lyrics. His music is often described as being both lyrically and musically unique, combining various genres from hip-hop to trap, afrobeat to ragga. He often draws from his personal experiences when writing his songs and has become known for his unflinching honesty when it comes to addressing issues such as poverty, police brutality, and social injustice. His lyrics are often seen as empowering for many young people in Kenya and across Africa.